http://www.ruqianzhou.com/about daily 0.75 2023-09-01 https://images.squarespace-cdn.com/content/v1/5692e114a12f449cd65710b7/1453179489406-3LJJELFX20WX8RNRAGSQ/profile_photo_circle_s.png About http://www.ruqianzhou.com/work daily 1.0 2023-07-30 https://images.squarespace-cdn.com/content/v1/5692e114a12f449cd65710b7/9f08b631-76e3-4e3b-a7a9-df4a22f82186/Ruqian+Zhou_Interview+Preso_2023_Meta.008.png Work - Make it stand out I started my career at Google Analytics, where I launched design solutions for E-commerce Analysis, Audience Reporting, Multi-Channel Funnels, Conversion Tracking & Attribution Modeling Tools. I also led a design initiative for Google Analytics’ first native app on mobile. https://images.squarespace-cdn.com/content/v1/5692e114a12f449cd65710b7/aad2d50a-2f37-4f36-a20f-bbc2cfe4c87c/Ruqian+Zhou_Interview+Preso_2023_Meta.001.png Work - Make it stand out I’ve been a product designer in tech industry since 2011. https://images.squarespace-cdn.com/content/v1/5692e114a12f449cd65710b7/9ac6ce8e-48fa-4b1d-b863-e7f946e54886/Ruqian+Zhou_Interview+Preso_2023_Meta.005.png Work - Make it stand out I led New User Onboarding Experience for Oculus Go, which is Oculus’ first standalone VR headset. I created the mobile companion app from scratch, and also defined the headset unboxing experience with 3D animation and its 1st-time setup flow in VR. https://images.squarespace-cdn.com/content/v1/5692e114a12f449cd65710b7/9693c27e-63ed-49b3-b266-61cd38950f9d/Ruqian+Zhou_Interview+Preso_2023_Meta.006.png Work - Make it stand out I led YouTube Search & Discovery, where I envisioned the next generation of YouTube Search with broad queries. I created a Watch Card framework which was originally featured for 2016 Olympics and has been applied to multiple verticals on YouTube today. I also designed the "Creator on the Rise" feature that promotes emerging creators and music artists on YouTube. https://images.squarespace-cdn.com/content/v1/5692e114a12f449cd65710b7/1d32034d-2b0e-4292-afb0-06d51a42108c/Ruqian+Zhou_Interview+Preso_2023_Meta.004.png Work - Make it stand out I led a design initiative for Instagram Core Business & Monetization. My main focus was unlocking organic monetization opportunities for SMBs through native transactions, integrated payments, and appointment booking services. I also drove business growth by establishing new business conversion flow, and created tools for Business Messaging and Insights. https://images.squarespace-cdn.com/content/v1/5692e114a12f449cd65710b7/ad3ee6e9-2027-445d-8d6c-d1557da10dba/Ruqian+Zhou_Interview+Preso_2023_Meta.007.png Work - Make it stand out I was one of the 5 system designers and worked on 3 versions of Android OS (5.0 Lollipop to 8.0 Oreo) and the 1st version of Material Design. https://images.squarespace-cdn.com/content/v1/5692e114a12f449cd65710b7/0a88beb0-bee9-4cf9-9900-f18b4018264a/Ruqian+Zhou_Interview+Preso_2023_Meta.003.png Work - Make it stand out I led designs for Lead Ads for Facebook App Monetization. Empowered advertisers by creating innovative tools with effective information architecture; Elevated consumer engagements by modernizing the form experience; Improved product quality and user satisfaction by overhauling the Salesforce CRM integration experience. https://images.squarespace-cdn.com/content/v1/5692e114a12f449cd65710b7/3e1a36ab-c140-44c5-ac5d-70bf102e15af/Ruqian+Zhou_Interview+Preso_2023_Meta.002.png Work - Make it stand out My most recent work was leading a design vision and strategy for the YouTube Community & Fan Engagement team, creating new ways to foster meaningful connections between creators and fans on the YouTube platform. I was responsible for driving roadmap definition and execution, cross-team collaboration and executive alignment.